WhatsApp lets businesses send mass messages
Meta-owned WhatsApp on Thursday launched a new feature called - "Channels" within the app for broadcast messaging, i.e., a simple, reliable and private way to receive important updates from people and organisations. The company said that it is building Channels in a new tab called Updates, where users will find Status and channels they choose to follow - separate from their chats with family, friends and communities.
image for illustrative purpose
San Francisco: Meta-owned WhatsApp on Thursday launched a new feature called - "Channels" within the app for broadcast messaging, i.e., a simple, reliable and private way to receive important updates from people and organisations. The company said that it is building Channels in a new tab called Updates, where users will find Status and channels they choose to follow - separate from their chats with family, friends and communities.
"Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls. To help you select channels to follow, we're building a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more," WhatsApp said in a blogpost.
Users can also get to a channel from invite links sent in chats, e-mails or posted online. To protect the personal information of both admins and followers, the company said that as a channel admin, their phone number and profile photo won't be shown to followers, likewise, following a channel won't reveal their phone number to the admin or other followers.
